Check out some of the things that we’re talking about here.
The 2024 Presidential Ad Wars Have Begun We’re finally there. OK, it’s “only” 238 days until Election Day but the nominees are set and the ads are flying. In this issue: 🥊 President Biden took off the gloves in his State of the Union Speech which kicked off the 2024 General Election campaign in earnest. He has […]
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Thoughts on ads, research, and social media before Election Day A study was released last week with the intriguing headline “Researchers discover what makes a political ad truly persuasive.” I was eager to finally learn the answer to the question I’m asked most about political spots: “do these ads even work?” Yet the conclusion from the authors […]
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Forget about polls and fundraising. It’s all about the spend. The election is in 250+ days. Want to know what’s really happening? Follow the money…Like Kareem Abdul Jabbar shooting a skyhook, or Steph Curry pulling up from 3, political reporters have a “go to” move when they need to file a political story. Just report […]
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On Taylor, Travis, RFK Jr, and Streamers The Big Game is behind us, and the earth is still rotating on its axis despite the Taylor and Travis Experience reaching stratospheric heights. The game delivered on the field (sorry niners fans) while the ad world stepped up for the big day with spots that were, as […]
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Will generative algorithms threaten democracy or are they getting a bad rap? With no competitive primaries scheduled until February 24th, campaign insiders and the media have been diving into year-end fundraising reports for the major candidates and their parties. While most coverage focused on Team Trump’s spending over $50 million of contributors’ money on legal […]
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Welcome to Ctrl+Alt+Persuade+Delete, a newsletter to help decode the billions of dollars in campaign spending we will see in Election ‘24, and the ads and voter communications that come along with it. The 2024 election will saturate screens small and large with over $16 billion in advertising – from niche streaming platforms to expansive AI-powered […]
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https://www.hollywoodreporter.com/news/gonring-spahn-associates-expands-reach-by-acquiring-la-based-messaging-firm-1211890 Hollywood-based political consultancy firm Gonring, Spahn & Associates, which counts some of the biggest names in the entertainment industry as clients, has acquired the strategic communications firm Message. As part of the acquisition, the firm has given Message’s founder Steve Caplan the new title of chief strategy officer. Terms of the deal were not disclosed. […]
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In the aftermath of a comedy of errors where the federal government shut down for (gasp!) an entire weekend, the post-game analysis is in full effect. Much of the right is hyperventilating about a “stunning victory,” while Democrats gather their usual circular firing squad and play the blame game. Many are left wondering, “what does […]
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Nadella also updated Microsoft’s mission statement—once, in Bill Gates’s words, “A PC on every desk and in every home, running Microsoft software”—with a more modern mantra: “To empower every person and every organization on the planet to achieve more.” Then he began refining the company’s efforts to reflect it. Read full story here.
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